As I am quickly drafting this, think of targeting an audience.
There are few things in life that cannot be refuted. Race, age, language, sex, height, weight and net worth. These are essentially biological patterns and one social. Stereotypes exist to reiterate that we act individually but we learn and survive collectively. Actions are defined by our surroundings and our existential need for survival. So, data, is psychological patterns or strategic information? Think about these two sentences again “Stereotypes exist to reiterate that we act individually but we learn and survive collectively. Actions are defined by our surroundings and our existential need for survival” and now remove “for survival” and add and “s” at the end of the sentence. Relatively, everything is surrounded by consumption, shelf life and scarcity. From essential products to luxury ones that have and are expected to be limited for a certain period. This definition almost includes every aspect of life, economics and decisions. So, when it comes to the same question, the answer is psychological patterns. Consumption, unless the source is a monopoly, is open to the same characteristics a person would choose to drink water over an alco holic beverage. And it is influence by the same surrounding factors the same person uses to choose the same spot to have the drink. Selling a product should not be a difficult task to do if one: it is a great product. And two: it has the right pricing. But nowadays people are given the difficult task of deciding among different and different options. Some of them are good, some of them not too good, and others are literally worthless. Therefore, psychology patterns are often taken into consideration to sell the worthless product to shape the opportunity that wasn’t there before. Data isn’t only used to sell a tangible object. Data is helpful in a variety of reasons and areas including branding, politics, changing spending behavior, etc. giving to it the fundaments of being composed of patterns. Psychological Patterns. Why isn’t just strategic? Because data must be shaped to meet the outcome that you are looking for.
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